Brand Director in Marysville, OH at ScottsMiracle-Gro

Date Posted: 4/14/2021

Job Snapshot

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Job Description

Here at Scotts Miracle-Gro there is no such thing as a typical day.  Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.  Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. ​

The Brand Director is responsible for developing long-term strategic plans that meet top-line sales, margin and profit objectives for the assigned brand. A Brand Director is accountable for advertising, new product development, forecasting, inventory levels, packaging, point of sale, collateral materials and other any other area that directly influences brand success.

In this role you will:

  • Develop operating plans and execute strategies needed to meet top-line sales, margin and contribution to profit objectives;

  • Develop the strategic direction for the brand and gain alignment with key internal constituents;

  • Ensure inventory levels are appropriate by managing the overall SKU assortment and by
    maintaining frequent communications with cross-functional partners;

  • Lead and actively participate in the new product development process;

  • Ensure all marketing activities are on strategy and consistent with spending principles/budgeting;

  • Establish brand priorities;

  • Make full and effective use of available resources, particularly other functional areas (Trade
    Research, Creative Services, etc.);

  • Serve as the primary contact with the Creative Marketing Team;

  • Oversee and take an active role in the recruitment, selection and development of assigned resources;

  • Manage budgets and initiatives to deliver EBITA;

  • Responsible for developing director reports depending on brand assignment.

The perfect person will have:

  • Bachelors Degree;

  • Minimum of 7-10 years experience in brand management;

  • Experience in media planning, advertising creative and concept development;

  • Proven track record of developing, coaching and managing others;

  • High risk tolerance that is educated/smart;

  • Empowers others by pushing decision making and work to the right level in the organization;

  • Sets targets, aligns people to the work, and effectively follows up;

  • Shows passion for the consumers, customers, and associates;

  • Fundamental knowledge of the business and knows how to apply it to the area of expertise;

  • Passionate about problem-solving;

  • Seeks to understand and remain open to new ideas; resists the urge to “know it all.”

  • Exhibits intellectual curiosity.

Some other nice to have’s:

  • Bachelor’s Degree in Marketing;

  • MBA;

  • Experience with SAP.

What we do for you (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.

  • Onsite wellness center which includes: 24,000 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office.

  • Nutrition reimbursement program (up to $200 per associate and per spouse)

  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!

  • First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount).

  • Our commitment to diversity and inclusion includes employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and GroPride Network, Scotts Young Professionals.

  • 12 SMG paid holiday days and generous vacation policy.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.