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Director, Digital Experiences in Columbus, OH at ScottsMiracle-Gro

Date Posted: 12/4/2018

Job Snapshot

Job Description

At Scotts Miracle-Gro we think people are like plants: in the right place, you will grow and flourish. Are you an advocate of making the world a more beautiful place by inspiring others, championing new ideas, and being intellectually curious? Are you not afraid to roll up your sleeves and get your hands dirty? If so, then we want you as part of our Scotts family – the world's largest marketer of branded consumer lawn and garden care products!

We are looking for a Digital Experiences, Director who will join our Digital and Content Marketing team.

This position will be based at The Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, OH.  Not familiar with Columbus? Visit

 Our Digital and Content team is hiring a Director, Digital Experiences. This person will be responsible for directing the strategy, visual design, user experience (UX), and development efforts pertaining to the Company’s websites and apps. Additionally, this person will manage a talented team of managers and specialists.  

In this role you will:

  • Drive the strategies that empower digital content and e-commerce solutions, including a full array of websites, web applications, and native apps;
  • Create and support evidence-based, strategic recommendations based on stakeholder requirements, company initiatives, and qualitative and quantitative research findings;
  • Translate complex business requirements into actionable strategies and plans for tactical execution;
  • Lead and collaborate with developers, designers, writers, and strategists to produce superior solutions that meet or exceed stakeholder requirements;
  • Develop new processes and optimize existing internal processes to improve collaboration, stakeholder participation, documentation practices, and end-user experiences;
  • Facilitate and participate in reviews of visual design, UX, and development deliverables;
  • Perform as a thought-leader within the organization, activity educating associates and executives about digital opportunities and challenges;
  • Demonstrate an innate understanding of visual design, UX, research, frontend, and backend development;
  • Align and refine integrated content strategies for web, app, SEO, SEM, and PPC;
  • Organize and facilitate workshops, brainstorms, and ideation exercises.
  • Demonstrate a broad knowledge of web and app technology ecosystems, with an aptitude for troubleshooting, gap identification, and problem-solving;
  • Interview, hire, develop, and coach digital team members;
  • Assess and measure website and app availability, performance, and ROI;
  • Meet sales and budgetary targets, including customer engagement and retention goals;
  • Advocate for the continuous improvement of digital solutions;
  • Stay up-to-date on retail and direct-to-consumer e-commerce technology and innovations.  

The perfect person will have:

  • 10 years or greater of digital strategy, product delivery and management experience;
  • Proven work experience as a digital strategist and team leader on a category leading consumer brand/e-commerce brand or through a body of work from a nationally-recognized digital agency
  • Demonstrated, deep understanding of visual design, UX, research, frontend, and backend development;
  • Ability to manage relationships with third-party partners and external agencies;
  • Confidence and integrity to earn internal team trust quickly;
  • Familiarity with Agile, Lean, and Design Thinking process methodologies;
  • Familiarity with supply chain management and fulfillment;
  • Familiarity with Web Content Accessibility Guidelines (WCAG) 2.1;
  • Familiarity with General Data Protection Regulation (GDPR);
  • Service design experience;
  • Flexibility in working with a cross-functional team of designers, developers, editors, and content creators;
  • Exceptional communication skills with both technical and non-technical audiences, including executives;
  • Exhibited capacity to convey working arrangements on a variety of assignments under tight due dates;

Some other nice to have’s:

  • Bachelor's Degree or advanced degree in Computer Science, HCI, Design, Marketing, or related fields.;
  • Content Management System work experience; e.g. Drupal, Magento, Acquia, etc.;

Key benefits we offer to our associates:

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.
  • Onsite wellness center which includes: 2,400 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office.
  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
  • Unbelievable 401K match and discounted stock purchasing program.
  • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals.
  • Generous vacation day policy.
  • Various associate engagement activities throughout the year including intramural sports leagues.


Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at ScottsMiracleGro by accessing our Talent Network: SMG Talent Network

The Scotts Miracle-Gro Company (NYSE: SMG) is the world's largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Scotts Miracle-Gro has helped to grow the nearly $7 billion global consumer lawn and garden market through product innovation, industry-leading advertising efforts and its trusted brands.

The brands and products within our portfolio include: Scotts, Miracle-Gro, TomCat, Ortho, RoundUp, Bonnie Plants, Osmocote, Earthgro and Fafard.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies: Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.