eCommerce Content Creative Manager in Marysville, OH at ScottsMiracle-Gro

Date Posted: 5/21/2021

Job Snapshot

Job Description

Here at Scotts Miracle-Gro there is no such thing as a typical day.  Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.  Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. ​

We are in need of an eCommerce Content Creative Manager to lead design concepts and strategy across all business groups and brands for eCommerce content. You will be responsible for making sure we are developing our eCommerce content according to the brand’s positioning and guidelines, including language, copy, voice and tone as well as logo, color, typography and imagery usage.

This position requires a collaborative mindset, strong design skills, attention to detail, and a broad eCommerce/digital acumen. Must be able to effectively use your design expertise coupled with product knowledge to produce optimized product content to drive sales and conversion online. An integral part of this position requires a great deal of problem-solving and regular communication across multiple cross-functional teams and with external partners. Must be able to juggle competing priorities, and high volume but be able to effectively drive for industry-leading creative.

This role will report to the eCommerce Content & Marketing Director.

What you’ll do in this role:

  • Lead design and development of concepts, strategies, and presentations for product content (copy, images and video) to support all business groups and brands and business groups across all eCommerce Retailer touchpoints (Product Pages, Brand Stores, Landing Pages, Amazon Marketing, etc.);

  • Oversee internal and external resources for content development and production and work closely with all key cross-functional partners (legal, marketing, creative, etc.);

  • Be able to critically review all eCommerce content and maintain a solid understanding of compliance requirements (legal, regulatory & retailer) and impacts to content design and messaging;

  • Be able to manage a large volume of projects and also successfully juggle multiple priorities across varying product categories and retailers;

  • Evaluate and support continuous improvements for workflows, systems and processes in order to improve efficiencies;

  • Be able to quickly understand and identify key features and benefits of products to produce compelling visuals and copy for selling online;

  • Keep up with the latest trends, strategies, and technologies;

  • Lead and plan photo and video shoots as needed;

  • Manage video production with internal and external resources, have an understanding of video production from storyboards through production; 

  • Support internal digital asset management (DAM) platforms for content management;

  • Manage agency proposals, vendor contracts, budgets and reporting as needed.

Additional responsibilities assigned as special needs may arise and should be considered as important as brand/business responsibilities noted above.

What you’ll need to be successful:

  • Degree in graphic design, visual communications or related field;

  • 7+ years of creative brand or agency experience;

  • Solid knowledge of marketing, brand, and design principles and development;

  • Must be an excellent, detail-oriented designer with a passion for typography, layout, color and pixel perfect creative execution;

  • Experience leading and managing creative teams through concept and production;

  • Strong concept and strategy development skills;

  • Expert with digital and ecommerce marketing and product content;

  • Experience with managing photoshoots and video production;

  • Excellent communication, interpersonal, and presentation skills;

  • Expertise with the Adobe Creative Suite of tools;

  • Demonstrated history of being a self-starter and working independently;

  • Demonstrated experience being able to successfully manage high volume projects under tight deadlines in a fast-paced environment;

  • Outstanding verbal and written communication skills, with acute attention to detail and strong proofreading skills;

  • Gardening enthusiasts are a huge plus (or quickly willing to get hands in the dirt!).

Some other nice to have’s:

  • Experience in eRetailer/Omni retailers (Amazon, Lowe’s, Walmart, etc.) or other CPG company preferred but not required;

  • Experience with illustration and video editing is a plus;

  • Editorial experience editing copy, familiarity with SEO best practices;  

  • Experience with eCommerce enhanced content syndication platforms (ex. Amazon Vendor Central, Syndigo CXH, etc.).

What we do for you (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.

  • Fitness Club Reimbursement ($350) 

  • Nutrition reimbursement program (up to $200 per associate and per spouse)

  • First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15%

  • discount).

  • Our commitment to diversity and inclusion includes employee resource groups: Scotts Women’s

  • Network, Scotts Black Employee Network, Scotts Veterans Network, GroPride Network, and

  • Scotts Young Professionals.

  • 13 SMG paid holiday days and generous vacation policy.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.

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