Manager, Shopper Marketing in Marysville, OH at ScottsMiracle-Gro

Date Posted: 1/13/2021

Job Snapshot

Job Description

Here at Scotts Miracle-Gro there is no such thing as a typical day.  Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.  Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. ​

The Shopper Marketing Manager will be responsible for developing shopper marketing programs, in concert with Scotts Miracle-Gro (SMG) and key retail accounts across multiple channels of trade, including but not limited to Hardware, Mass, Grocery and Farm & Fleet. The goal is to optimize engagement of Lawn and Garden shoppers at these specific retail accounts while providing a platform for strategic selling.

To be successful, the Shopper Marketing Manager must strive to develop and maintain strong working relationships across the large and diverse retail account marketing organizations.

In this role you will:

  • Lead shopper marketing program development across key retail accounts.

  • Assure that retail marketing initiatives are integrated with SMG strategies and consumer insights while fully leveraging retailer strategies and investments.

  • Work with Business Development Team (BDT) to leverage marketing programs for strategic selling opportunities. In concert with SMG sales account managers, communicate / sell strategies internally and to retail accounts.

  • Manage retailer specific marketing needs including: promotion strategy integration, creative development, in-store POP and display execution, retailer .com and digital media and content needs.

  • Build and manage a strong network of influence within customer accounts’ marketing functions, including L&G category marketing, shopper insights, CRM, media, digital, social media, store environment and others.

  • Manage variable trade funded marketing investments to align with total SMG strategies and to maximize ROI, working with business development team.

  • Partner with sales account managers and cross functional resources (brand teams, agencies, creative development teams etc).

  • Become a trusted member of both the SMG sales and marketing teams.

  • Leverage overall SMG marketing capabilities with key retail accounts.

The perfect person will have:

  • Ability to develop strong working relationships with retail account teams and sell ideas.

  • Must be a thought leader with the ability to influence cross-functional teams that may be remote.

  • Assertive, passionate and results-driven.

  • Ability to effectively present to executive-level audiences, internally and at retail accounts.

  • “Big Picture” strategic thinker with the ability to lead SMG in the rapidly evolving retail environment.

  • Some other nice to have’s: 3+ years experience in related consumer marketing fields. Experience with Hardware, Mass, Grocery or Farm & Fleet shopper marketing functions preferred but not required. MBA not required, but preferred.

What we do for you (just to list a few cool ones)

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.

  • Onsite wellness center which includes: 24,000 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office.

  • Nutrition reimbursement program (up to $200 per associate and per spouse)

  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!

  • First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount).

  • Our commitment to diversity and inclusion includes employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and GroPride Network, Scotts Young Professionals.

  • 13 SMG paid holiday days and generous vacation policy.

Our commitment to LiveTotal Health puts the wellness and safety of our associates and their families as the top priority.  Throughout the COVID-19 pandemic, ensuring associate safety has been a primary focus for all of us at Scotts.  During this year’s flu season and the continuing pandemic, we remain committed to doing everything we can to keep our associates healthy and safe.   As such, we are requiring our US associates to get a flu vaccine. This safety measure will help protect our associates, our families and our communities.  We recognize a medical or personal circumstance may prevent you from meeting this requirement and we have a process to address those concerns. 

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.