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Sr. Analyst, CRM in Columbus, OH at ScottsMiracle-Gro

Date Posted: 12/1/2018

Job Snapshot

Job Description

At Scotts Miracle-Gro we think people are like the right place you will grow and flourish. Are you an advocate of making the world a more beautiful place by inspiring others, championing new ideas and being intellectually curious? Are you not afraid to roll up your sleeves and get your hands dirty?  If so, then we want you as part of our Scotts family...the world's largest marketer of branded consumer lawn and garden care products!  

We are looking for an CRM Senior Analyst who will grow at our corporate office in Marysville, Ohio.

This position will be based at The Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, OH.  Not familiar with Columbus? Visit

The CRM Senior Analyst will be responsible for managing the day to day engagement with the Scotts Miracle-Gro’s subscriber base.  They will do this through the email and push notification channels and will interface with digital marketing, brand teams, direct to consumer platforms and various agencies.

This role is the heartbeat of our direct engagement with consumers.  Through email and push this role has the responsibility to connect with consumers on relevant topics, drive meaningful value for the consumer, and build a loyal consumer base for Scotts Miracle-Gro.

The CRM Analyst will report to the CRM Manager and will work closely with the mobile team, the e-commerce team, the business intelligence team, and brand and marketing services teams.
In this role you will:

  • Leads consumer journey building, and works with various teams to design test and engagement plans;
  • Partners with the brand teams to ensure regional messaging has the right products and messaging;
  • Execute A/B and multivariate tests with the goal of optimizing all opportunities for conversion;
  • Will work closely with the media, social, website, and other teams/agencies in the optimization of conversion activities;
  • Manages the day to day build, quality checks, and send of all emails and push notifications;
  • Drive the copy and creative approval and alignment, along with test plans, for all emails and push notifications;
  • Builds and executes tests for SMS communication tools;
  • Drives our in-app survey and review tools;
  • Produces creative briefs and asset requirement lists for all direct communication;
  • Develops preference center strategy for all direct communication;
  • Develops offer strategy and works across the organization to test and optimize offers for all brands;
  • Partners with brand creative managers to understand the brand standards and tone for all communication;
  • Manages external contractors and production agencies as needed.

The perfect person will have:

  • Bachelors or Associates degree;
  • 3-5 years of experience in digital marketing or direct marketing (B2C preferred);
  • Proven success collaborating with multiple stakeholders and teams on projects;
  • Past experience in digital roles with internal clients or in an agency;
  • Solid project management skills, including a strong attention to detail and the capacity to juggle multiple projects simultaneously;
  • Experience with email platforms (ESPs), push notification companies, online advertising, programmatic advertising, and related ad tech a plus.

Some other nice to have’s:

  • Experience working with digital marketing agencies preferred;
  • Experience with e-commerce is preferred.

What we do for our associates (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.
  • Onsite wellness center which includes: 2,400 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office.
  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
  • Unbelievable 401K match and discounted stock purchasing program.
  • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals.
  • Generous vacation day policy.
  • Various associate engagement activities throughout the year including intramural sports leagues.  


Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Scotts MiracleGro by accessing our Talent Network: SMG Talent Network

The Scotts Miracle-Gro Company (NYSE: SMG) is the world's largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Scotts Miracle-Gro has helped to grow the nearly $7 billion global consumer lawn and garden market through product innovation, industry-leading advertising efforts and its trusted brands.

The brands and products within our portfolio include: Scotts, Miracle-Gro, TomCat, Ortho, RoundUp, Bonnie Plants, Osmocote, Earthgro and Fafard.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.