Brand Manager in Mississauga at ScottsMiracle-Gro

Date Posted: 2/20/2021

Job Snapshot

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Job Description

Here at Scotts Miracle-Gro there is no such thing as a typical day.  Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.  Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. ​

At Scotts Miracle-Gro we think people are like the right place you will grow and flourish. Are you an advocate of making the world a more beautiful place by inspiring others, championing new ideas and being intellectually curious? Are you not afraid to roll up your sleeves and get your hands dirty?  If so, then we want you as part of our Scotts family...the world's largest marketer of branded consumer lawn and garden care products! 

The importance of getting outside on your lawn or in your garden has never been more important to Canadians. The explosion of consumers getting out and growing something over the past season resulted in record breaking growth for Scotts-Miracle Gro.  This momentum continues and so does the importance that Scotts Canada will continue to play in people’s lives going forward.  

We are looking for a Brand Manager who will join our Brand Marketing team.

This position will be based at The Scotts Canada Head Office in Mississauga Ontario

The Brand Manager is responsible for developing and executing both short and long term strategic plans that meet top line sales, margin and profit objectives for the assigned portfolio of brands. A Brand Manager is accountable for advertising, new product development, research, forecasting, inventory levels, packaging, point of sale, collateral materials and other any other area that directly influences brand success.

In this role you will:

  • Develop operating plans and execute strategies needed to meet top-line sales, margin and contribution to profit objectives;
  • Establish brand priorities, develops the strategic direction for the brand and gain alignment with key internal constituents;
  • Work with internal and external creative, regulatory  and technical resources to lead the development and execution new products, packaging, advertising, promotional materials point of sale and sales collateral materials that support key marketing initiatives;
  • Liaise with the sales team, shopper marketing manager, digital marketing team and brand marketing team to assist in delivering  both customer and consumer facing trade and social media programs
  • Establish and maintain regular and frequent dialogue with US marketing colleagues to ensure brand and project collaboration is fully leveraged;
  • Utilize your experience, strong analytical skills, knowledge  and ability to gather, interpret and apply multiple consumer/industry insights and trends into simple and clear action plans and recommendations while leveraging insights from consumer behaviours and motivations:
  • Build strong collaborative relationships with cross-functional business teams including the Management Leadership team, sales , R&D, regulatory, operations, finance, legal, and creative agencies & partners; Lead and inspire the teams to deliver results, be bold & agile, take risks, and make collective decisions that are right for the consumer, customer and company;
  • Ensure all marketing activities are on strategy and consistent with spending principles/budgeting;
  • Manage budgets and initiatives to deliver EBITA targets;
  • Responsible for managing, coaching and developing a direct report. 

The ideal team member will have:

  • Bachelor's Degree;
  • Minimum of 3-5 years’ experience in brand management;
  • Experience in media planning, advertising creative and concept development;
  • Strong financial acumen;
  • Proven track record of developing, coaching and managing others;
  • High risk tolerance that is educated/smart;
  • Sets targets, aligns people to the work, and effectively follows up;
  • Shows passion for the consumers, customers, and associates;
  • Fundamental knowledge of the business and knows how to apply it to the area of expertise;
  • Passionate about problem-solving;
  • Seeks to understand and remain open to new ideas
  • Exhibits intellectual curiosity.

Some other nice to have’s:

  • Bachelor’s Degree in Marketing;
  • MBA;
  • Bilingual
  • Experience with SAP.


Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Scotts MiracleGro by accessing our Talent Network: SMG Talent Network

The Scotts Miracle-Gro Company (NYSE: SMG) is the world's largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Scotts Miracle-Gro has helped to grow the nearly $7 billion global consumer lawn and garden market through product innovation, industry-leading advertising efforts and its trusted brands.

The brands and products within our portfolio include: Scotts, Miracle-Gro, TomCat, Ortho, RoundUp, Bonnie Plants, Osmocote, Earthgro and Fafard.

Scotts is an EEO Employer.

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.