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Brand Manager in Marysville, OH at ScottsMiracle-Gro

Date Posted: 12/2/2018

Job Snapshot

Job Description

At Scotts Miracle-Gro we think people are like the right place you will grow and flourish. Are you an advocate of making the world a more beautiful place by inspiring others, championing new ideas and being intellectually curious? Are you not afraid to roll up your sleeves and get your hands dirty?  If so, then we want you as part of our Scotts family...the world's largest marketer of branded consumer lawn and garden care products!  

We are looking for an Brand Manager who will join our Brand Marketing, Gardens team.

This position will be based at The Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, OH.  Not familiar with Columbus? Visit

 The Brand Manager role will support the Brand Vice President in managing strategic initiatives for the Gardens portfolio to drive profitable growth.

 In this role you will:

  • Help shape and support the overall Gardens strategic business plan.
  • Leverage research and insights to identify growth opportunities for the Mulch business.
  • Build and lead execution of elements of the Mulch marketing plan.
  • Understand the strategies and requirements of existing retail customers to inform go-forward plans.
  • Lead team to identify and drive channel de-conflict strategy across the entire Gardens business - immediate focus on the soils, mulch and plant food segments with future expansion into additional adjacent segments such as indoor growing and key Gardens strategic partnerships to provide new distribution outlets for our products.  
  • Provide thought leadership to the cross-functional team regarding all aspects of the channel and de-conflict strategy, including but not limited to: product, branding, pricing, promotional, selling and distribution.
  • Work closely with the Sales Leadership and Business Execution Team (BET) to socialize and ensure strategic alignment to the plan; Assist the BET team in overseeing plan implementation by Corporate and Field-based Sales teams.
  • Develop an objective process to evaluate go-forward options, including financial, supply chain and overall business implications.
  • Provide oversight and direction to team including product planning, pricing, and discontinuations.
  • Develop strategic channel roadmap for multi-year sustainable growth.
  • Recommend best practices for building a sustainable channel de-conflict model.
  • Develop business plans to win in our "INAT" channel, including products, programs, and promotions.
  • Identify new retailer partners and opportunities outside our traditional accounts to help advance the Gardens vision and drive business growth.
  • Develop a systematic process and financial model for evaluating new opportunities.
  • Develop and coach direct report(s).

The perfect person will have:

  • 5+ years of experience in brand management of escalating responsibility.
  • Knowledge of industry, retailers and influential players in category.
  • Demonstrated ability to build a successful business plan & gain buy-in with senior leadership, including Brand and BDT leads.
  • Demonstrated ability to both paint a vision – as well as ability to roll-up sleeves and get hands dirty to make things happen.
  • Experience leading a "virtual team" - Works in conjunction with cross-functional team, including Pricing & Analytics, Sales, Business Execution Team, Consumer Insights and Brand.
  • Demonstrated ability to effectively manage project budgets.
  • Experience managing and developing team members.
  • Strong interpersonal skills – ability to thrive in creating win/win solutions.
  • Bias for action – results-driven individual.
  • Collaborative mindset- ability to energize and activate plans across team members.
  • Strong influencing skills.
  • High degree of ownership and initiative.
  • Ability to thrive in very fast paced environment.
  • Resilient to adversity, adapting with flexibility.
  • Entrepreneurial Spirit – proven ability to develop and execute new ideas – willing to champion new and different ideas even in the face of strong challenges.
  • Exceptional written and oral communication skills, including preparation and delivery of presentations.
  • Financial acumen and ability to link work to financial results.
  • Enterprise thinker – ability to understand how their work fits into/enhances the broader enterprise objectives.
  • Demonstrated skills in managing multiple projects, coordinating across multiple disciplines and teams, delivering successfully to challenging deadlines.
  • Experience coaching and developing a direct report(s).

What we do for our associates (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.
  • Onsite wellness center which includes: 2,400 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office.
  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
  • Unbelievable 401K match and discounted stock purchasing program.
  • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals.
  • Generous vacation day policy.
  • Various associate engagement activities throughout the year including intramural sports leagues.


Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Scotts Miracle-Gro by accessing our Talent Network: SMG Talent Network

The Scotts Miracle-Gro Company (NYSE: SMG) is the world's largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Scotts Miracle-Gro has helped to grow the nearly $7 billion global consumer lawn and garden market through product innovation, industry-leading advertising efforts and its trusted brands.

The brands and products within our portfolio include: Scotts, Miracle-Gro, TomCat, Ortho, RoundUp, Bonnie Plants, Osmocote, Earthgro and Fafard.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.