Brand Marketing Director in Marysville, OH at ScottsMiracle-Gro

Date Posted: 1/8/2021

Job Snapshot

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Job Description

Here at Scotts Miracle-Gro there is no such thing as a typical day.  Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.  Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. ​

We are looking for a Brand Director who will join our Brand Marketing team. You would report to Corporate Headquarters in Marysville, OH. We are open to remote candidates but prefer someone to be local to the Columbus, OH territory.

If you have an innate entrepreneurial spirit, a passion for innovative thinking and a desire to lead a dynamic team- this is the right fit. You, as the Brand Director, will be responsible for developing long term strategic plans that deliver top line sales, margin and profit objectives for the Scotts brand. The Brand Director is also accountable for product and marketing innovation, business operations, advertising, packaging, point of sale, and all other areas that directly influence brand success.

In this role you will:

  • Effectively lead and develop a dynamic brand team;

  • Develop operating plans and execute strategies needed to meet top-line sales, margin and contribution to profit objectives;

  • Manage budgets and initiatives to deliver EBITA;

  • Establish brand priorities and develop the strategic direction for the brand and gain alignment with key internal constituents;

  • Lead innovation across all 4-P’s with a key focus on new products, technology and business models;

  • Ensure all marketing activities are on strategy and consistent with spending principles/budgeting;

  • Lead across the organization and in partnership with key functional areas (Sales, Research & Development, Supply Chain, Finance, Trade/Pricing/Promotions, Consumer Research, Creative Services, Legal, etc.);

  • Oversee and take an active role in the recruitment, selection and development of talent.  

The perfect person will have:

  • Minimum of 7-10 years experience in brand management;

  • Ability to thrive in a fast paced environment, resilient to adversity and adapting with flexibility

  • Entrepreneurial Spirit – proven ability to develop and execute new ideas – willing to champion new and different ideas even in the face of strong challenges;

  • Demonstrated ability to build a successful business plan & gain buy-in with senior leadership:

  • Enterprise-wide Experience – ability to understand how work fits into the broader enterprise objectives;

  • Creative Problem Solving – ability to dig deeper to understand complex problems and develop innovative solutions.  Exhibits intellectual curiosity;

  • Demonstrated ability to both paint a vision – as well as ability to roll-up sleeves and get hands dirty to make things happen.  Bias for action – results-driven individual;

  • Exceptional interpersonal skills – ability to thrive in creating win/win partnerships.  Demonstrated ability to successfully lead in a collaborative, multi-functional team environment;

  • Experience in media planning, advertising creative and concept development;

  • Proven track record of developing, coaching and managing others.  Empowers others by pushing decision making and work to the right level in the organization;

  • Shows passion for the consumers, customers, and associates.

Some other nice to have’s:

  • Bachelor’s Degree in Marketing;

  • MBA;

  • Experience with SAP.

What we do for you (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.

  • Onsite wellness center which includes: 24,000 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office. 

  • Nutrition reimbursement program (up to $200 per associate and per spouse)

  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!

  • First day of hire, 401K match (up to 7.5%) and 15% discounted stock purchasing program.

  • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and GroPride Network, Scotts Young Professionals.

  • 13 SMG paid holiday days and generous vacation policy.

Our commitment to LiveTotal Health puts the wellness and safety of our associates and their families as the top priority.  Throughout the COVID-19 pandemic, ensuring associate safety has been a primary focus for all of us at Scotts.  During this year’s flu season and the continuing pandemic, we remain committed to doing everything we can to keep our associates healthy and safe.   As such, we are requiring our US associates to get a flu vaccine. This safety measure will help protect our associates, our families and our communities.  We recognize a medical or personal circumstance may prevent you from meeting this requirement and we have a process to address those concerns. 

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.