Brand Marketing Director in Columbus, OH at ScottsMiracle-Gro

Date Posted: 9/8/2018

Job Snapshot

  • Employee Type:
  • Location:
    Columbus, OH
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

At Scotts Miracle-Gro we think people are like the right place you will grow and flourish. Are you an advocate of making the world a more beautiful place by inspiring others, championing new ideas and being intellectually curious? Are you not afraid to roll up your sleeves and get your hands dirty?  If so, then we want you as part of our Scotts family...the world's largest marketer of branded consumer lawn and garden care products!  

We are looking for a Brand Director who will join our Brand Marketing team and lead our flagship Lawns business.

This position will be based at The Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, Ohio.  Not familiar with Columbus? Visit

The Brand Director aka “General Manager”  is responsible for developing long term strategic plans that deliver top line sales, margin and profit objectives for the Scotts brand. The Brand Director is also accountable for new product development, forecasting, inventory levels, advertising, packaging, point of sale, and all other areas that directly influence brand success.

In this role you will:

  • Develop operating plans and execute strategies needed to meet top-line sales, margin and contribution to profit objectives;
  • Manage budgets and initiatives to deliver EBITA;
  • Establish brand priorities and develop the strategic direction for the brand and gain alignment with key internal constituents;
  • Lead and actively participate in the new product development process;
  • Ensure inventory levels are appropriate by managing the overall SKU assortment and by maintaining frequent communications with cross-functional partners;
  • Ensure all marketing activities are on strategy and consistent with spending principles/budgeting;
  • Make full and effective use of available resources, particularly other functional areas (Sales, Research & Development, Supply Chain, Finance, Trade/Pricing/Promotions, Consumer Research, Creative Services, Legal, etc.);
  • Serve as the primary contact with the Creative Marketing Team;
  • Oversee and take an active role in the recruitment, selection and development of assigned resources.  Responsible for developing direct reports

The perfect person will have:

  • Minimum of 7-10 years experience in brand management;
  • Demonstrated ability to build a successful business plan & gain buy-in with senior leadership:
  • Demonstrated ability to both paint a vision – as well as ability to roll-up sleeves and get hands dirty to make things happen.  Bias for action – results-driven individual;
  • Demonstrated ability to effectively manage P&L;
  • Strong interpersonal skills – ability to thrive in creating win/win partnerships.  Demonstrated ability to successfully lead in a collaborative, multi-functional team environment;
  • Experience in media planning, advertising creative and concept development;
  • Proven track record of developing, coaching and managing others.  Empowers others by pushing decision making and work to the right level in the organization;
  • Enterprise thinker – ability to understand how work fits into the broader enterprise objectives;
  • Creative Problem Solving – ability to dig deeper to understand complex problems and develop innovative solutions.  Exhibits intellectual curiosity;
  • Entrepreneurial Spirit – proven ability to develop and execute new ideas – willing to champion new and different ideas even in the face of strong challenges;
  • Shows passion for the consumers, customers, and associates;
  • Bachelor's Degree;

Some other nice to have’s:

  • Bachelor’s Degree in Marketing;
  • MBA;
  • Experience with SAP.

What we do for our associates (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage with wellness incentive program.
  • Onsite wellness center which includes: state of the art fitness facility, Walgreen’s pharmacy and Doctor’s office.
  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
  • Unbelievable 401K match and discounted stock purchasing program.
  • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals.
  • Generous vacation day policy.
  • Various associate engagement activities throughout the year including intramural sports leagues.


Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Scotts MiracleGro by accessing our Talent Network: SMG Talent Network

The Scotts Miracle-Gro Company (NYSE: SMG) is the world's largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Scotts Miracle-Gro has helped to grow the nearly $7 billion global consumer lawn and garden market through product innovation, industry-leading advertising efforts and its trusted brands.

The brands and products within our portfolio include: Scotts, Miracle-Gro, TomCat, Ortho, RoundUp, Bonnie Plants, Osmocote, Earthgro and Fafard.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.