Category Manager Retail Hydroponics in Aalsmeer at ScottsMiracle-Gro

Date Posted: 2/28/2021

Job Snapshot

Job Description

Gavita and Agrolux are two industry-leading brands, originating from two companies based in the Netherlands. The brands stand for two leading family of products of lighting fixtures for plant growth in greenhouses. Our International Head office is in Aalsmeer, the Netherlands and is part of the Hawthorne Gardening Co, North America’s largest manufacturer and distributor of hydroponic products. Hawthorne in itself is a subsidiary of Scotts- Miracle Gro (SMG), the world leader in lawn and garden products and services. From our office in Aalsmeer we service all international customers outside North and South America with a focus on lighting products but rapidly expanding towards a broader product range such as fertilizers, growth enhancers and substrates.

As the Category Manager, you will be responsible in the broadest sense for the product portfolio of these brands in the retail segment. You will drive innovation and will be the person responsible for defining the ‘why,’ ‘what’ and ‘when’ of the product offering.
You will have a reporting line to the International Marketing & Business Development Manager and will be based in our office in Aalsmeer.

What we expect from you:

  • Drive the overall business strategy for the segment.
  • Monitor closely the market trends in general and the competition.
  • Define gaps in our current product portfolio and make concrete proposals to improve the offering to help drive sales and profit.
  • Develop the product strategy supported by creating and executing business cases
  • Define priorities in product introduction projects.
  • Work in tandem with MarCom stakeholders to support the brands and products you will be responsible for.
  • Work closely with R&D, Finance, Sales, Marketing and Operations.
  • Track budgets and report and explain variances to relevant stakeholders and propose corrective actions if and when necessary.
  • Provide internal training in your area of expertise.

Your Skills:

  • Excellent English speaking and writing skills.
  • At least 3 years of experience in a similar role in the horticultural industry.
  • At least 5 year overall International experience in a multinational, preferably in an American company.
  • Ability to effectively influence and communicate cross-functionally.
  • Comfortable in dealing with and managing an ever-changing, highly competitive environment.
  • Action-oriented and high ambition to advance career in a global company.