Digital Marketing Coordinator in Mississauga at ScottsMiracle-Gro

Date Posted: 6/29/2019

Job Snapshot

Job Description

Here at Scotts Miracle-Gro there is no such thing as a typical day.  Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.  Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. ​

We are looking for an Interactive Marketing Coordinator to join our Marketing team at the Mississauga, ON corporate office.  

Reporting to the Shopper Marketing / Social Media Manager you will be the executional lead on all interactive / digital, web and social media projects across all brand, consumer and customer segments for the business. This person is the digital/web/social project manager that works with all the stakeholders to help gather requirements, prioritize projects, evaluate, and provide analytics for the activities while reporting back to all stakeholders

In this role you will:

  • Be the project lead on all interactive / digital initiatives within the marketing department, gathering and communicating requirements, feedback and changes

  • Work with creative and media agencies to coordinate creative direction, user interface design and analytics

  • Lead the execution of all web site redesigns and updates working with brand managers. external agencies and internal US digital teams

  • Work with agencies and internal stakeholders to develop content calendars and appropriate content for applicable social channels including: Facebook, Twitter, Instagram, Pinterest, YouTube

  • Act as primary liaison with SEO agency, managing paid and earned programs, assisting in the development of content, metrics and  providing recommendations as a result of monthly review meetings

  • Develop, manage and maintain digital assets library, including video

  • Develop and maintain perfect sku copy for both company and customer websites

  • Work with sales to develop and maintain product pages to be used on customer web and ecommerce sites

  • Track projects, including conducting reviews to ensure content is still relevant

  • Monitor competitive activities and providing feedback and insights

  • Work directly with sales in developing, supporting and growing out DTC channel including Amazon

The perfect person will have:

  • Minimum 2 years experience in a digital project management experience (Client or agency)

  • Experience working on client or agency side with retail digital teams

  • Experience working with Amazon

  • Post-secondary education in the marketing/digital field and/or equivalent

  • Strong understanding of SEO, web analytics, social media

  • Aptitude for statistical research and analysis

  • Ability to build collaborative working relationships

  • Ability to work in a fast-paced environment with conflicting demands and tight deadlines

  • Ability to write and deliver effective presentations and reports

  • Social Media experience across various fronts ( Facebook, Twitter, Instagram, Pinterest, YouTube)

  • Strong attention to detail and project management skills required

  • Familiarity with content management systems and updating as required

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.