Direct-to-Consumer Brand Manager in Marysville, OH at ScottsMiracle-Gro

Date Posted: 11/22/2020

Job Snapshot

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Job Description

Here at Scotts Miracle-Gro there is no such thing as a typical day.  Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.  Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. ​

We are looking for a Brand Manager who will join our Direct to Consumer Marketing team in Marysville, Ohio.

This position will be based at The Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, OH.  Not familiar with Columbus? Visit

What you’ll do in this role:

This is a unique opportunity to play a key role on a dynamic brand marketing team, passionate about driving growth in emerging channels. If you have an innate entrepreneurial spirit, are e-commerce minded and have a desire to launch and maintain brands of varying maturities - from startups to prestigious National Brands. You, as the Brand Manager, will be responsible for new product development, annual marketing plans, media, merchandising, social/community development and performance tracking against KPIs. Simply put, developing and implementing strategic plans to drive awareness and profitability of the brand will be what drives you!

What you’ll need to be successful:

  • You understand modern brand building and you know direct-to-consumer marketing

  • Naturally curious and are the first at uncovering interesting case studies, trends and strategies deployed by disruptor brands.

  • A passionate marketer and creative thinker with the desire to develop digitally native or direct-to-consumer brands

  • 5+ years of experience with branding, strategic development and creative problem solving 

  • Ability to lead, direct and support cross-functional stakeholders and outside agency partners 

  • A natural interest in identifying consumer needs and developing plans to reach target audience- You understand what it takes to identify, engage and build loyalty in new audiences 

  • Entrepreneurial minded- ready to jump into fast-paced, rapidly evolving eCommerce space

  • The thrill of building something new excites you!

  • Exceptional written, verbal and presentation skills with the ability to synthesize disparate information to create recommendations  

  • Experience building compelling online experiences to drive consumer engagement and conversion

  • Thoughtful risk-taker who is able to make quick decisions, assess results and redirect as necessary

  • Ability to thrive in a very fast-paced environment, resilient to adversity and adapting with flexibility

  • Will have at least 1 direct report and are eager to play a mentorship role to grow talent

  • Bachelor's degree in business, MBA preferred 

What we do for our associates (just to list a few cool ones): 

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.

  • Onsite wellness center which includes: 2,400 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office. 

  • Nutrition reimbursement program (up to $200 per associate and per spouse)

  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!

  • First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount).

  • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals.

  • 12 SMG paid holiday days and generous vacation policy.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.