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Manager, Assistant Brand in Mississauga at ScottsMiracle-Gro

Date Posted: 4/16/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Mississauga
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    4/16/2019

Job Description

Here at Scotts Miracle-Gro there is no such thing as a typical day.  Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.  Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. ​

The Assistant Brand Manager is responsible for assisting and supporting the development and coordination of brand marketing programs and consumer promotional projects to ensure the achievement of corporate sales and profit and market share goals.

Key Responsibilities

  • Support Brand Managers in the strategic development and execution of annual Marketing plans including new products, advertising, consumer promotions  merchandising, digital and social media and public relations.

  • Complete key business analyses including: product and category sales /profitability, marketplace/share, competitive assessment, volume builds, promotion evaluation, SKU rationalization, pricing/sizing analysis and market research analysis and implications.

  • Work with internal and external creative and technical resources to develop and execute new products, packaging, advertising, promotional materials point of sale and sales collateral materials that support key marketing initiatives.

  • Establish and maintain marketing budget reconciliation and spend tracking on a monthly basis.

  • Manage and update digital assets including image bank, website, email newsletters and Facebook page, search and blogger influencers.

  • Liaise between the sales and marketing teams to assist in delivering tools such as product images, samples and mock ups, line review information, product specs etc.

  • Establish and maintain regular and frequent dialogue with global marketing colleagues to ensure brand and project harmonization.

Job Requirements

  • Post-secondary Degree in Business or Marketing.

  • Minimum 1 year experience as Assistant Brand Manager or Brand Manager in a Tier 1 consumer packaged goods environment.

  • Proven experience in Sales/Marketing and Brand Management which includes:

    • Financial acumen, P&L understanding

    • A.C.N. expertise

    • Strong sense of urgency and achievement

    • Flexible and ability to adapt and respond under pressure

    • Ability to influence others

    • Strategic thinker with excellent analytical skills

    • Excellent organizational and follow-up skills

    • Ability to work and manage projects independently with little or no supervision

    • Effective time management – ability to manage self, time and priorities

    • Excellent presentation skills

    • Proficiency in Microsoft 2010 Word, Excel, Outlook, PowerPoint and Photoshop

    • Fluency in English reflecting ability to communicate professionally (in writing and orally using proper grammar and spelling) and ability to work effectively and cross-functionally within the organization (internally & externally)

    • Proficiency in Microsoft Word, Excel, PowerPoint and Outlook

  • Ability to gather, interpret, analyze and provide recommendations on Sales trends and go-forward initiatives.

  • Superior time and organizational skills – ability to manage self, time and priorities and ensure all deadlines are met.

  • Ability to work independently with little or no supervision.

  • Must exhibit original thinking, creativity and initiative.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.

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