Manager, CRM and Consumer Data - Columbus, Ohio in Columbus, OH at ScottsMiracle-Gro

Date Posted: 7/18/2018

Job Snapshot

Job Description

At Scotts Miracle-Gro we think people are like the right place you will grow and flourish. Are you an advocate of making the world a more beautiful place by inspiring others, championing new ideas and being intellectually curious? Are you not afraid to roll up your sleeves and get your hands dirty?  If so, then we want you as part of our Scotts family...the world's largest marketer of branded consumer lawn and garden care products!  

We are looking for a Manager, CRM and Consumer Data who will join our Direct to Consumer Marketing team.

This position will be based at The Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, OH.  Not familiar with Columbus? Visit

Scotts Miracle-Gro (SMG) is seeking a creative and data-driven marketer to join the team to lead our lifecycle email marketing and CRM strategy for our suite of brands. Working within a team of strategic marketers and brand managers, the CRM lead is responsible for driving measurable results through effective marketing communications. Leveraging a combination of data, testing, experience and gut, the Senior CRM Marketing Manager will support strategic and tactical plans for rolling out new email marketing initiatives and establishing lifecycle customer communications.  The process includes research, planning, coordination, copy writing, testing, design, execution and analysis of results. This position collaborates closely with internal teams and external agencies across multiple offices and time zones.

In this role you will:

  • Build lifecycle programs for nurturing prospects into opportunities and opportunities into paying customers.
  • Set the strategy and determine the roadmap for developing and improving the impact of customer relationship marketing programs and targeting key customers segments within an ecommerce business model.
  • Dramatically improve our customer retention efforts to ensure that SMG creates profitable relationships with its customers and develop unique programs that lead our customer base into higher profitability levels.
  • Develop a highly targeted email acquisition and retention campaign that drives conversion and engagement among our various target audiences.
  • Implement mobile marketing programs to deeper customer relationships.
  • Lead SMG's site marketing strategy to develop conversion funnels that: decrease bailers, upsell customers and drive ecommerce engagement.
  • Identify and apply best practices to measure, analyze, test and suggest improvements to lifecycle marketing program performance. Partner with analytics team to deliver program results and further analysis.

The perfect person will have:

  • Enthusiastic team player, willing to "roll up your sleeves" to help team achieve goals.
  • Ability to organize, prioritize and multitask effectively.
  • Thrive in a fast paced on-time deliverable environment.
  • Analytical mindset with experience delving into reporting and data to identify trends and manage to data. Experience translating those numbers into business insights and hypotheses.
  • Strong technical skills in both the e-commerce and traditional business arena.
  • Team player; demonstrated ability to lead and influence the sales, operations, product, technology and finance functions to meet business objectives.
  • Creative problem solver with a history of performance excellence with a balance of big-picture thinking and detailed execution.
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to lead cross-functional initiatives.
  • Excellent written and verbal communication skills to communicate marketing messages and concepts through various mediums.
  • Internally motivated and enjoy working independently, as well as collaboratively, in a team environment.
  • Strong insightful analytical skills and good business judgment.
  • 7-10 years or more of marketing relationship management and customer development experience
  • Bachelor's Degree required or equivalent experience.

Some other nice to haves:

  • MBA preferred.

What we do for our associates (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.
  • Onsite wellness center which includes: 2,400 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office.
  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
  • Unbelievable 401K match and discounted stock purchasing program.
  • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and Scotts Young Professionals.
  • Generous vacation day policy.
  • Various associate engagement activities throughout the year including intramural sports leagues.


Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Scotts Miracle-Gro by accessing our Talent Network: SMG Talent Network

The Scotts Miracle-Gro Company (NYSE: SMG) is the world's largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Scotts Miracle-Gro has helped to grow the nearly $7 billion global consumer lawn and garden market through product innovation, industry-leading advertising efforts and its trusted brands.

The brands and products within our portfolio include: Scotts, Miracle-Gro, TomCat, Ortho, RoundUp, Bonnie Plants, Osmocote, Earthgro and Fafard.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.